Verity Insight Partners - Better Insight. Exceptional Results.
To Connect With The Best Mobile-Computing Solution- GO GREEN
Our Mission
At Verity Insight Partners, we gather vital industry information by conducting brief, targeted interviews with key players in niche market verticals. Our goal? To help you better understand your market, your prospect and client needs, and where to focus your sales, marketing, and development resources.
"Verity Insight Partners provides hard-to-come-by business intelligence that has made a big difference in our marketing efforts and product focus. I highly recommend their services to any company that wants to win more sales opportunities, increase their market presence, and gain a competitive advantage."
Frank Kriger, CFO, Carib SalesVerity gives you:
Business intelligence: By arming you with data that you won't get from online surveys or other traditional sources, we provide a true "inside" view of your market, prospect, and client bases.Confidence and experience: Our people are seasoned industry veterans who know how to gather information that makes a difference. With this data in hand, you can rest assured that your decisions and strategies will have the greatest possible impact.
Options: We've designed our programs and services in an a la carte format so you get exactly what you need, and you get it at an affordable price.
Our Customers
Our corporate customers include:
- Wendy's/Arby's Group, Inc.
- Wendy's Franchisee Groups
- Suzuki Corp of America
- ADC Integrated Systems
- Imsys
- Chemstar
- Carib Sales of Miami
- Electrolux Home Products
- Profile Extrusion
Our Management Team
Errol Greene, Founder. Errol has over 20 years' experience in IT/tech sales and consulting, beginning in 1989 when he was a sales rep with GTE corporation. He later moved to a sales position with software management consulting firm Culpepper and Associates, where he was responsible for sales of IT research reports to VP and C-level software and hardware executives for eight years. Following that, he was Director of Sales with Porter Research, specializing in Customer Satisfaction, Win-Loss Analysis, and Market Needs studies for IT.
Over his career, Errol has held a variety of sales management
positions with Think Resources, Stratix Corporation, CGW Software, and
most recently, Psion Teklogix, where he started as a regional manager and was subsequently promoted to Manager of the East
Coast Ports and Rail verticals--a market that PTX viewed as critical to
their success. He was later promoted to Southeast Regional
Manager of Mobile WAN sales, where he helped increase PTX's market
share in the emerging mobile computing market.
After six years at PTX, Errol founded Verity Insight Partners, where his vision is to provide companies with prospect and customer data that can be used to fine-tune and dramatically improve their sales and marketing efforts.
Ginger Cooper, Director of Business Development. Ginger has 20 years' experience in the high tech industry, including over 15 years as an analyst, feature writer, and columnist covering sales force automation and customer relationship management technology. She began her career at Culpepper & Associates, a software market research and consulting firm, as Associate Editor of The Culpepper Letter--a monthly newsletter for senior software executives. She later became Editor in Chief, and in this role she wrote and edited various books, organized industry teleconferences, analyzed market data, and specialized in sales force automation trends and technology. Upon leaving Culpepper in 1995, she became Editor in Chief of The Sales Automation Adviser, a monthly newsletter focused on sales trends and technologies, and during this time, she also began covering sales and marketing technologies as a freelance journalist and columnist.
Over her career, Ginger has written countless magazine and newsletter articles, and she has authored and edited numerous books - including Beyond the Blue Sky: A Realistic Look at Sales Force Automation, The Sales Manager's Survival Guide, It's a Whole New Ball Game: Selling and Marketing Client/Server Software, and Leads: The Next Generation. Ginger received the 1997 SAA Excellence in Journalism Award for the cover story she wrote for the inaugural issue of Sales and Field Force Automation Magazine, was honored in 2002 as one of the "20 Most Influential Executives in CRM" by CRM Magazine, and received the 2003 "Voice of Technology in Georgia" award from TechLinks Magazine. Her work has been featured in CRM Magazine, Forbes Magazine, Inc. Magazine, ComputerWorld, The Atlanta Business Chronicle, and many other business and high-tech publications.
In May of 2000, Ginger founded the Customer Relationship Management Association (CRMA), a not-for-profit organization following trends, techniques, and technologies in the CRM arena. In this role, she helped grow the organization from a single chapter in Atlanta to a national association with chapters across the U.S. and in Canada. She organized countless meetings and events, worked with leading experts and analysts in the CRM industry, appeared on various panels as an industry expert, and was viewed as a thought leader in the industry throughout her years with CRMA. She continued in this role until 2008, when--while living with her family in Northern Ireland-- she stepped back to pursue other interests. She continues to work with CRMA in an advisory position.
Ginger lives in Atlanta with her husband, John--who develops software solutions for the energy industry-- their two sons, aged 9 and 12, and their 15-year-old German Shepherd. In addition to working in the technology industry, she runs apartment properties in the Atlanta area.
Lourdes Muller, AR/AP Manager. Lourdes, a Miami native, came to Atlanta in the early 1990s. For over 10 years, she was Senior Buyer for a variety of retail departments for Macy's/Federated Department Stores. She comes to GMT with a wealth of purchasing experience that helps us keep costs low for our customers. She lives in Milton, GA with her husband Fred, and two daughters.