Current Research Projects

At Verity, we provide niche market research for businesses, associations, publications, and industries.

Rather than standard "check-the-box" survey-driven studies, we  conduct research via high numbers of quick phone interviews that offer greater depth and understanding of topic "hot buttons".  Interviews are typically 15 minutes in duration. Depending on the study, participants may receive a white paper overviewing results.

At this time, we are conducting research on the following:

• Security Automation Market Overview: 2010 - 2012
Start Date: July 26, 2010

Overview: The purpose of this study is to gauge current levels of courthouse and prison security automation across the United States and to determine the extent to which secure facilities will increase automation through 2012.

Scope: This study is based on interviews with participants holding the following job titles: Chief of Police, Judge, Bailiff,  Other. Participants will be questioned regarding current level of security automation within their facility, extent to which automation projects have been changed due to economy, whether they feel their existing automation provides adequate security, obstacles that have most hindered security automation projects, the extent to which they feel their security automation matches or exceeds that of similar facilities, and what their security automation plans are through 2012.

Survey participants will receive a white paper overviewing findings in aggregate. This white paper will enable them to see how they compare to similar facilities in terms of existing and planned security automation. Overviews of our findings may also appear, in aggregate form only, in industry publications such as securityinfowatch.com.
 

• Fleet Automation Market Overview: 2010 - 2012
  
Start Date: July 21, 2010

Overview: This study seeks to determine the impact of current economic conditions on planned and projected mobile computing, route accounting and fleet management projects for the next two years. In addition to considering market trends and influences, it will address budgets, solution requirements, and buyer needs in order to help industry players better understand critical factors that must be addressed to facilitate growth.

Scope: The study seeks participants with the following job titles: President, Owner, Fleet Manager, Operations Manager, IT Manager/Director. Participants will be questioned on current issues affecting their operations, planned/projected purchase budgets, fleet size,  and solution requirements that they feel are most critical to meet their needs.

Survey participants will receive a free white paper overviewing the findings in aggregate. This white paper will enable participants to compare their current level of automation to those of similar companies and to benchmark where they stand in terms of budget, operations issues, and system requirements compared to peer businesses. Aggregate overviews of this study will appear in Integrated Solutions magazine and various trade publications.

Requirements: To participate in the survey, you must run or manage a fleet of service or delivery vehicles and operate at least 10 vehicles. Having an automated fleet is NOT a requirement of the study, as the study seeks to understand what companies are looking for in a solution of this type.

Link:

http://www.surveygizmo.com/s3/340781/Fleet-Automation-Market-Overview-2010-2012





• Differentiating the Top Sales Training Providers
  

Start Date: June 1, 2010

Overview: This study takes a more subjective look at the Top 20 Sales Training Providers as listed at TrainingIndustry.com. TrainingIndustry.com recognizes these vendors based on industry recognition, quality of methodology and impact on clients, breadth of offerings, strength of clients, company size, geographic reach, and experience. While each vendor has clearly provided value-add to customers, their descriptions both at trainingindustry.com and on their individual websites make it difficult to determine what makes each player unique. It stands to reason that if these companies are teaching others to sell, they should be able to "sell themselves" and clearly communicate a unique value message. This study seeks to have representatives from each of the Top 20 training vendors differentiate from their competition. It also looks at the extent to which vendors practice their teachings within their own organizations: How responsive are they? How well do they communicate their own message? To what extent to do they "practice what they preach"?

Scope: This study is based on interviews with executives holding the following job titles within sales training organizations: CEO, Founder, President, VP, EVP, VP of Marketing, VP of Sales, VP of Business Development. All participants will be asked to differentiate themselves from their competitors--to choose the core factor that makes them unique, to choose 1- 3 words that encompass their corporate culture and teachings, to describe target markets, average deal size, and if and how they've changed their offerings/teachings to help clients better respond to the current economy.

A white paper overviewing this study will appear on this website. A condensed version will appear in EyesOnSales.com, and individual vendor reports will be sent to numerous online publications.