
- Where should we focus sales, marketing, and development resources?
- What are the current hot buttons in our market?
- If we expand into other verticals or industries, how will we be initially perceived?
- What are the pain points that are, and will be, specifically driving prospect/customer decisions?
- What are prospects looking for when choosing a vendor?
- Which business and technology trends will most impact us and our client base?
- Are my competitors feeling the same pains/successes that we are?
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